Corporate

Executive Team

Mark Silverman
President

Silverman joined the Big Ten Network in December 2006 after serving as the general manager and senior vice president of ABC Cable Networks Group, where he managed the company's equity in such channels as Lifetime Television, A&E Network and the History Channel. Silverman was also responsible for developing and launching new cable channels, shows and other key initiatives. He also served as the general manager of ABC Family Channel from 2003-04.

Prior to joining ABC Family, Silverman was co-founder and president of Silverkings Media, a media/entertainment consulting company, from 2001-03, and senior vice president of Broadband Sports, an online sports content company, from 1999-2001.

His previous experience also consists of various leadership roles with the Walt Disney Company from 1991-1999, including serving as vice president of business development for ABC, Inc., General Manager of ESPN Zone and vice president of Walt Disney Studios.

Mark Hulsey
Vice President, Production and Executive Producer

Mark Hulsey joined the Big Ten Network as Vice President, Production and Executive Producer in July 2009. Hulsey came to Chicago after serving as the Executive Producer at Fox Sports Midwest/Fox Sports Indiana/Fox Sports Kansas City since 2000. Under Hulsey's direction, Fox Sports Midwest annually produced more than 450 live events for seven universities and professional sports teams in a six-state region.

Additionally, he oversaw all live event pre-game and post-game coverage, collegiate preview shows and 30-minute specials. During Hulsey's tenure, Fox Sports Midwest won multiple Emmy awards for best Live Event Special for coverage of the Cardinals and Blues. Prior to joining Fox, Hulsey served as the VP, Broadcasting for four years with the Phoenix Coyotes. His career also included stints with the Colorado Avalanche and the Denver Nuggets.

Elizabeth Conlisk
Vice President, Communications

Conlisk is responsible for developing communications strategies to reach the network's various audiences through the news media, consumer affairs and community relations, leading the grass-roots effort to introduce and educate fans and public officials about the network prior to its launch. Before joining the network in March 2007, Conlisk spent six years at The Ohio State University, serving five years as assistant vice president for media relations and her final year as special assistant to the president for executive communications.

She was the founder and president of the strategic communications consultancy Opin!onsPlus from 1994 to 2000. Conlisk also held leadership positions in marketing and communications for Enron Gas Services Group and Miller Brewing Company.

Erin Harvego
Vice President, Marketing

Harvego oversees consumer marketing for the Big Ten Network including brand positioning and strategy, media buying, on-air and grassroots promotions.

Harvego launched the network's successful marketing campaign with the tagline, "This is Big Ten Country and this is where it lives." The campaign was awarded a 2008 CableFaxie Honorable Mention for Integrated Marketing Campaign and three 2008 CTAM Mark awards for program promotion tune-in and brand image and positioning. The campaign was also honored as the top collegiate entry and third place overall for its print campaign by the 2008 National Sports Forum

Harvego joined the Big Ten Network in March 2007 after serving as the director of marketing and promotion for Rainbow Sports Networks in New York, a subsidiary of Cablevision. Her responsibilities included oversight of integrated sales and marketing campaigns, consumer marketing, on-air promotions, multi-platform marketing, communications and brand development for Rainbow's several regional sports services. She also managed the communications and marketing strategy for the launch of sportskool, Rainbow's sports video on demand network. Her public affairs awareness program for sportskool won a 2005 Beacon Award from the Cable Television Public Affairs Association.

Prior to joining Rainbow Sports Networks, Harvego held marketing and communications positions with Fox Sports Net Northwest and Fox Sports Net Arizona.

Roy Seinfeld
Vice President, Sales

Specializing in e-commerce and interactive sales, Seinfeld joined the Big Ten Network in May 2007 after serving as the senior vice president of sales at W3I.com, an interactive marketing services company. From 2001 to 2005, he was the president of FanBuzz, a Minnesota-based electronic commerce and catalogue solutions provider. During his tenure, the company experienced annual sales of more than $35 million and served major sports clients such as ESPN, the National Hockey League, the Boston Celtics and the Chicago Bulls, among others. Before that, Seinfeld held senior sales positions with ValueVision Media, FSN New York and Turner Entertainment Networks.

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