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Executive Team
Mark Silverman
President
Silverman joined the Big Ten Network in December 2006 after serving as the general manager and senior vice president of ABC Cable Networks Group, where he managed the company's equity in such channels as Lifetime Television, A&E Network and the History Channel. Silverman was also responsible for developing and launching new cable channels, shows and other key initiatives. He also served as the general manager of ABC Family Channel from 2003-04.
Prior to joining ABC Family, Silverman was co-founder and president of Silverkings Media, a media/entertainment consulting company, from 2001-03, and senior vice president of Broadband Sports, an online sports content company, from 1999-2001.
His previous experience also consists of various leadership roles with the Walt Disney Company from 1991-1999, including serving as vice president of business development for ABC, Inc., General Manager of ESPN Zone and vice president of Walt Disney Studios.
Elizabeth Conlisk
Vice President, Communications
She was the founder and president of the strategic communications consultancy Opin!onsPlus from 1994 to 2000. Conlisk also held leadership positions in marketing and communications for Enron Gas Services Group and Miller Brewing Company.
Mike Feller
Vice President, Programming
Feller joined the Big Ten Network in March 2007 after spending nearly a decade helping to build Fox's FSN programming service and the 19 owned-and-operated regional sports networks that now support it. He is one of a small contingent of executives to have joined Fox when it had few sports properties and has since grown to become one of the nation's most influential providers of sports programming to television, broadband and other platforms.
A 10-year veteran of FSN, Feller most recently served as vice president of programming, developing current and long-term national programming strategies and analyzing original programming concepts. His previous positions at FSN include director of programming, manager of programming and manager of scheduling, where he was involved with regional scheduling, affiliate sales and production.
Erin Harvego
Vice President, Marketing
Harvego oversees consumer marketing for the Big Ten Network including brand positioning and strategy, media buying, on-air and grassroots promotions.
Harvego launched the network's successful marketing campaign with the tagline, "This is Big Ten Country and this is where it lives." The campaign was awarded a 2008 CableFaxie Honorable Mention for Integrated Marketing Campaign and three 2008 CTAM Mark awards for program promotion tune-in and brand image and positioning. The campaign was also honored as the top collegiate entry and third place overall for its print campaign by the 2008 National Sports Forum
Harvego joined the Big Ten Network in March 2007 after serving as the director of marketing and promotion for Rainbow Sports Networks in New York, a subsidiary of Cablevision. Her responsibilities included oversight of integrated sales and marketing campaigns, consumer marketing, on-air promotions, multi-platform marketing, communications and brand development for Rainbow's several regional sports services. She also managed the communications and marketing strategy for the launch of sportskool, Rainbow's sports video on demand network. Her public affairs awareness program for sportskool won a 2005 Beacon Award from the Cable Television Public Affairs Association.
Prior to joining Rainbow Sports Networks, Harvego held marketing and communications positions with Fox Sports Net Northwest and Fox Sports Net Arizona.
Roy Seinfeld
Vice President, Sales
Specializing in e-commerce and interactive sales, Seinfeld joined the Big Ten Network in May 2007 after serving as the senior vice president of sales at W3I.com, an interactive marketing services company. From 2001 to 2005, he was the president of FanBuzz, a Minnesota-based electronic commerce and catalogue solutions provider. During his tenure, the company experienced annual sales of more than $35 million and served major sports clients such as ESPN, the National Hockey League, the Boston Celtics and the Chicago Bulls, among others. Before that, Seinfeld held senior sales positions with ValueVision Media, FSN New York and Turner Entertainment Networks.
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